Bella has 18 years' experience in the research and analysis of the UK, European and Asian asset management industries. She is the CEO of Fundscape which she set up in 2010. Fundscape is a leading research house and publisher of the widely respected Gatekeepers, Platform and Distribution Reports. Before starting Fundscape, she worked for Lipper FMI as Global Head of Research and Publications and was the author of numerous publications and reports. Early in her career she worked in investment banking and a London-based consulting firm where she specialised in market entry strategies for retail and institutional asset managers. She has a master's degree in International Business and is fluent in four languages.