"If we all did the things we are capable of, we would astound ourselves."
The Professional Adviser Awards celebrate excellence and achievement in the financial services industry.
This year, we are changing the awards to provide a greater focus on those who matter the most to us - financial advisers.
As well as our regular, popular awards, we are introducing a number of regional adviser categories to celebrate the best practices operating across the country - and it's our most challenging entry criteria yet. As well as asking applicants to complete a questionnaire, we have put together a case study we believe will put your firm's advice processes to the ultimate test.
There are more changes too: To reflect the evolution of advisers' investment operations, we are also adding awards for Best DFM, Best Multi-Asset Group and Best Managed Fund.
But that's not it. If you agree that time in front of clients is the most valuable, we are recognising those businesses that go out of their way to engage with existing and prospective clients via our inaugural Baillie Gifford Best Client Engagement Award.
All of the above will sit alongside our established categories, which include Best New Fund Launch, Best Wrap Platform and Best Retirement Provider.
Editor, Professional Adviser and IFAonline.co.uk